BIRO Award-Winning Cookbook Design, Production, & Photo Direction
Creative Director • Senior Graphic Designer
Project description.
Led the design and production of the award-winning BIRO cookbook, transforming recipes and culinary storytelling into a visually engaging publication. Developed the book’s overall design system, including typography, page layouts, photo direction, and visual hierarchy to create a premium reading experience. Managed the project from concept through print-ready production, ensuring every detail reflected the quality of the brand. The finished cookbook received industry recognition for its exceptional design while strengthening BIRO’s brand and elevating its culinary story.
Skills and deliverables
Book Design • Graphic Design • Typography • Publication Design • Layout Design
MC3 Botanicals Brand Identity & Marketing Materials
Creative Director / Senior Designer
Project description:
Designed a clean, sophisticated brand identity for MC3 Botanicals that communicates quality, trust, and the natural benefits of its botanical products. Developed a cohesive visual system spanning product packaging, marketing collateral, social media assets, and promotional materials to ensure a consistent brand experience across every customer touchpoint. Managed the project from initial brand strategy and logo development through production-ready artwork, overseeing typography, color systems, packaging design, print production, and digital asset creation. The resulting brand established a recognizable, premium presence that supports product growth and builds customer confidence.
Skills and deliverables
Brand Identity Design • Packaging Design • Graphic Design • Marketing Collateral • Social Media Design • Typography • Print Production • Prepress & Production-Ready Files
AJARA Product Packaging Design & Brand Development
Creative Director • Senior Graphic Designer
Project description
Developed custom packaging for AJARA that elevated the brand’s premium positioning while creating a cohesive shelf presence across the product line. Designed packaging that balanced aesthetics, functionality, and regulatory requirements, incorporating brand elements, typography, color, and product information into a clean, modern design. Delivered production-ready artwork that ensured consistency across packaging and reinforced brand recognition at every customer touchpoint.
Skills and deliverables
Creative Direction • Graphic Design • Illustration • Packaging Design
Redbird Brochure & Product Catalog Design
Creative Director • Photoshoot Direction • Senior Graphic Designer
Project description
Designed a series of professionally branded brochures and product catalogs for Redbird that showcased the company’s products with clarity and visual impact. Developed clean, organized layouts that balanced compelling imagery, product information, and messaging to create an engaging customer experience. Managed the project from concept through print-ready production while optimizing the catalogs for readability, sales, and long-term use. The finished collateral strengthened Redbird’s brand presence and provided an effective sales tool for customers and distributors.
Skills and deliverables
Catalog Design • Brochure Design • Photoshoot • Graphic Design • Illustration
